Practical UGC content safety & marketplace integrity
support for SEA SMB apps – without big teams or
expensive platforms.
According UGC Sategy survey conduncted across
15 countries, with 14,000 paticipants. People
are responded they have com across
Hate Speech, Cyberbullying, Thread of violance
Deepfake pornograhy,
Intimate image without concern
Suicide and self-harm
content
Real-world graphic violence Terrorist and extremist
We work with Southeast Asian teams who have real user content – but not a dedicated trust & safety department:
Your app or marketplace grows fast – more users, more content.
A few bad actors test the limits: fake listings, misleading photos, abusive messages.
Complaints go to customer service. Everything is handled case by case. No pattern tracking.
One day, a serious incident goes viral. Screenshots everywhere. Brand trust drops overnight.
When content has no clear owner, accountability disappears.
When content gets complex, simple rules aren’t enough.
No early-warning mechanism has been set up.
Quick diagnostic of your sign-up, posting, reporting and escalation flows. We highlight your highest-risk gaps and give a focused list of fixes your team can execute in weeks, not months.
We scan listings, profiles and reviews for fraud, policy breaches and abuse patterns, then design rules and checks to protect buyers, sellers and your brand.
No 100-page reports. No vague recommendations. Just clear risks, simple actions and support to implement with the tools you already have.
Quick diagnostic of your sign-up, posting, reporting and escalation flows. We highlight your highest-risk gaps and give a focused list of fixes your team can execute in weeks, not months.
We scan listings, profiles and reviews for fraud, policy breaches and abuse patterns, then design rules and checks to protect buyers, sellers and your brand.
No 100-page reports. No vague recommendations. Just clear risks, simple actions and support to implement with the tools you already have.
I’ve spent 15+ years delivering data, cloud and digital solutions across APAC – including B2C apps in regulated industries. I’ve led:- Analytics & data platform programs across multiple markets
– On-the-ground sales & consumer engagement systems
– Digital launches with strict compliance and brand requirements
I started the UGC Safety & Integrity Lab to help SEA SME apps handle user content risk like the big players – but with practical, right-sized solutions.
(LinkedIn.)
We understand your product, content flows and any past incidents.
1–2 weeks of review of your flows, policies and available data. We focus on the highest-risk areas first.
You get a concise report: top risks, recommended rules, and practical improvements. We can optionally support your team as they roll them out.
For very early products with tiny user bases, maybe yes. For apps with visible UGC and real customer money or reputation at stake, a light health check now is cheaper than dealing with one public incident later.
I’m independent and tool-agnostic. I start with your existing tools and workflows, then recommend simple improvements. If you need advanced tools later, I can help evaluate options.
Yes. I usually work directly with a mix of product, CX, tech and sometimes legal/compliance – whoever feels the pain from harmful content today.
